In 2012, he moved to JWT Dubai as a Creative Director, where he won the agency its first Cannes Lion in over four years (the same work, “Bookends” for Kinokuniya, also won the Dubai office's first and only entry into the WPP Cream Selection - WPP's selection of the best global work from within and outside the world of brand communication). He also worked on Nike, Nestle, HSBC, and handled the agency's portfolio of local-based accounts. Among them was the jewelry brand Damas, for which Fillon worked with Oscar-nominated Bollywood director Ashutosh Guwalker to create a the brand’s most successful Diwali campaign targeting the Asian market.
In 2015, he was hired by ARC as its Creative Director, with the aim of transforming the Dubai agency into a global star within the network. Within a month of joining, he co-created the “Tropa for Life” campaign for du Telecom, an integrated digital case that has won numerous international awards, including the agency’s first Gold WARC. He also brought to life what would become the most successful in-store campaign for P&G in the region titled “Great Moments Together”, as well as won the agency its two biggest accounts to date – Ferrero and VISA.
He now joins Geometry Malaysia with the objective of fulfilling Geometry’s goal of “turning brand equity into action”, while aiming to introduce game-changing ideas that would help steer the agency into a direction best poised to tackle today’s challenges in experiential commerce and shopper technology.