Coca-Cola means Christmas and Christmas means sharing. So how can Coca-Cola create more sharing moments?
By creating the first Coca-Cola bottle specifically designed for sharing. The Gift Bottle: a special edition with a label that can be transformed into a bow simply by pulling on it.
We transformed Coke's bottle, the biggest icon the brand has, into a present that anyone can give and share. A gift that makes it easy for people to express their giving spirit.
- 105,000 people shared The Gift Bottle at live events
- Almost 35 million people witnessed The Gift Bottle on Colombia's most famous reality show
- Coca-Cola's Christmas sales rose by 6.1%
- 33 countries around the world will add The Gift Bottle to their productions lines this Christmas (2015)