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Maserati
Digital | Direct Marketing | Sampling | Analytics
Previous work

Lifebuoy's Roti Reminder

The Challenge
When Germans think premium or company cars, they think very rationally. They only think Audi, BMW and Mercedes-Benz.

The Idea
When googling keywords like A6, 5 Series, E-Class and test drive our target group was hijacked by an unavoidable offer: to drive a Maserati Ghibli, the company car 2015, to our competitors showrooms - for their intended test drive.

The Result
We proved to Germans that sometimes rational choice can also be emotional:

  • Pinpoint targeting in cooperation with Google Adwords-Beta
  • 8% click-through rate
  • 150% increase in test drives
  • 10% conversion rate
In action

More from the campaign

Screenshot Ghibli From Film
Ghibli 1
Behind The Scene
Google Ad Audi
Screenshot Ghibli From Film
Ghibli 1
Behind The Scene
Google Ad Audi
Screenshot Ghibli From Film
Ghibli 1
Behind The Scene
Google Ad Audi
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