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Coca-Cola
Product Design | Innovation | Experiential | Sampling | Retail
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Idea
Coca-Cola means Christmas and Christmas means sharing. So how can Coca-Cola create more sharing moments?

By creating the first Coca-Cola bottle specifically designed for sharing. The Gift Bottle: a special edition with a label that can be transformed into a bow simply by pulling on it.

We transformed Coke's bottle, the biggest icon the brand has, into a present that anyone can give and share. A gift that makes it easy for people to express their giving spirit.

Results

- 105,000 people shared The Gift Bottle at live events

- Almost 35 million people witnessed The Gift Bottle on Colombia's most famous reality show

- Coca-Cola's Christmas sales rose by 6.1%

- 33 countries around the world will add The Gift Bottle to their productions lines this Christmas (2015)