While a lot of organizations have “innovation” on the top of their minds, most of the support they receive from consultancies and agencies is on “ideation”. The difference between them is how the problem is framed, the scalability of the solution, and the implementation process.
This is primarily due to the fact that most agencies and consultancies that have entered the innovation space are rooted in general ideation and strategic consulting rather than getting their starting point from sales conversion and in-market experience.
Geometry’s roots in sales conversion, consumption, and in-market implementation has enabled us to create an innovation process that has the end-game in mind: scaled sales and adoption.
Our process helps organizations and brands define their innovation plan, map the needs and journeys of their consumers, identify the innovation potential along the journey, ideate, test the concepts, create the business case, develop prototypes, and go to market with a roll-out plan.