Despite the extraordinary work of The Royal British Legion, the poppy is increasingly losing relevance and sales are declining.
The Behaviour Challenge
Keeping the memories of the fallen soliders alive and making the poppy relevant for a generation who don’t have a connection with WW1.
The Game Plan
Forging stronger bonds with today’s generation and the fallen soldiers of Passchendaele, through the poppy.
The Pivotal Experience Platform
Each pin became a portal to the muddy trenches 100 years ago. Moving stories were brought to life and told the tale of who the soldier was and who they left behind.
The Pivotal Experience
We created 60,083 commemorative poppy pins – one for each British soldier who died at the Battle of Passchendaele. We use AR to tell the story of each soldier.
By creating a portal from the pin to the muddy trenches 100 years ago, The Royal British Legion were able to raise over £2 million and the interaction rate was at 40% (10 times that of Blippar’s benchmarks).