Sited within the agency and packed with future-facing technologies, The Flagship is an immersive space that allows brands and retailers to prototype, test and trial tech that influences shopper behaviours and purchase decisions.
The Flagship, named to reflect the focal point of every retail portfolio, focuses on crafting seamless digital/physical shopper experiences fit for the new retail landscape, currently shaped by the likes of digital-first companies such as Amazon.
Stocked with over 15 types of technology within a completely unique 3D, immersive floor-to-ceiling projection space, Geometry can recreate over 140 immersive shopping environments and experiences. For example, brand owners and potential shoppers can navigate supermarket aisles, browse in corner shops, pick and choose in specific environments like a DIY store and shop for convenience goods at a petrol station.
The Flagship will help determine which planograms, instore creative and technology work best by using emotion and engagement determination. In turn, this will help to optimise which layout is most likely to drive product sales and deliver category growth.
The Flagship is available to hire. Contact Debbie Ellison for more details.