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Launching our Innovation Practice

We are so excited to officially launch our Innovation Hub!

Our team is made up of 15 creative & strategic designers who are "disciplinary-agnostic" and is being run by our Head of Innovations Darren Burdock-Latter.

The hub connects with our "People first" strategy, which promotes innovation created from "people up" rather than from "brand down", with "ideas built on human need, benefit and behaviour".

You can read more about our new division here, in Campaign Magazine.