Campaign's School Report is the definitive assessment of how the biggest UK agencies performed in the last year - which is why we are delighted to say we achieved 7 out of a possible 9.
Here’s what Campaign had to say about Geometry UK…
Geometry UK continues to deliver for brands wanting to expand their ideas in the retail environment.
Hence The Flagship, Geometry’s 3D, immersive floor-to-ceiling projection space, capable of creating more than 140 immersive shopping environments and experiences. Currently being used to test the pre-rollout of HSBC’s digital-first branches, the London agency’s brainchild is being adopted by other Geometry operations in the US and Asia.
Then there is its innovation division launched at the end of last year and comprising "disciplinary-agnostic" creative and strategic designers specialising in creating "non-traditional" solutions for brands, unlocking new markets and profit models and currently working on briefs from Diageo and Coca-Cola. Lastly, there’s a new operation that helps clients struggling with non-traditional eCommerce models to optimise sales via Amazon.
All these initiatives are intended to underpin the agency’s premise that, in a fast-moving world, brands won’t be doing business as they are today in five years’ time and that strategies will work only if ideas are built "on human need, benefit and behaviour".
Arguably no campaign of last year better exemplified Geometry’s ability to harness technology to create emotional impact than the one for The Royal British Legion’s Poppy Appeal (pictured). Aimed at connecting with a younger audience, it was built around metal poppy pins allowing people access to an app showing the true horror of the Passchendaele battlefields of the Great War.
With 15 new clients on its roster and expanded remits with many of its existing ones, the agency can face the year ahead with rising confidence.
The original article is published by Campaign here.