Kimberly-Clark awards shopper marketing to Geometry UK

We’re delighted to announce that we’ve been appointed to handle shopper marketing across the full range of Kimberly-Clark’s portfolio of family and personal care brands - including well-known global brands such as Andrex, Depend and Kleenex. Our brief is to drive purchase decision-making through in-store and eCommerce across the UK and numerous EMEA markets.
In a swoop, this has expanded our existing business with Kimberly-Clark Professional, a cracking portfolio of brands including Scott, Kimtech and Wypall.
Asked about the appointment, Steve Coghlan, Marketing Director, Kimberly-Clark said, “Geometry impressed us with their strategic capability and retailer understanding. We are excited to work with them to develop more commercially effective programmes that will win with shoppers and retailers alike and drive growth for our brands.”

We scooped the business in a competitive pitch as Kimberly-Clark looked to consolidate agency portfolio and forge closer working relationships across all agency partners across all divisions. The search focused on retail expertise, innovation, strategic leadership, and, an ability to connect into Kimberly-Clark global teams and global ways of working.
Our CEO Michelle Whelan, CEO commented that it’s a great privilege to bring innovation to the game with such an outstanding collection of global brands. "We’re delighted and proud to be part of the Kimberly-Clark team.”

 

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