“Geometry takes GORE-TEX's global marketing campaign into physical & retail & eCommerce”
We are so pleased to see GORE-TEX’s “Tested for Life” global campaign go live.
We’ve been working with iconic brand GORE-TEX to reposition and revitalise the business in collaboration with our WPP partner AKQA. The new global integrated campaign introducing a new range of products has now launched.
“Our new brand campaign focuses on what the range of products and technologies offered under the GORE-TEX brand are about and shows them being tested and used in the mountains or in the city whether rain or shine. And with the introduction of the new GORE-TEX INFINIUM™ product brand, we inspire consumers to use both GORE-TEX product ranges in even more weather situations”, says Achim Ewers zum Rode, Global Brand Leader, Gore.
Here at Geometry we’ve taken the campaign into physical retail and eCommerce focusing on the benefits of GORE-TEX brand products, interactive demonstration experiences and customer assistant training.
Please click here to read the full story.