Geometry UK: an agency with a sureness of touch and spring in its step, Campaign School Report 2018

With customary anticipation, we awaited the Campaign School Report big reveal this morning. And up it popped. The definitive assessment of how industry agencies performed last year.

“Good growth. Better agency client relationships. Best product” is how we summed ourselves up in a tweet…

And, we could not be more proud of Campaign’s write up….Geometry Global’s 2017 performance suggested that this is an agency with a sureness of touch and a spring in its step. Indeed, it has managed to maintain its consistency despite two of the pivotal roles at the agency having new occupants during the year. Michelle Whelan, M&C Saatchi’s former shopper marketing head, became Chief Dxecutive, while FCB Inferno’s Elspeth Lynn was named Executive Creative Director.

It also says much for the London agency’s performance that both the previous incumbents moved on to bigger things. Sarah Todd became Global Client Leader and Head of Shopper Marketing EMEA; Juan-Jose Posada returned home as Chief Creative Officer for Latin America. The transition, augmented by the arrival of Tom Moore to fill the newly created position of Head of Shopper Marketing, looks to have been seamless.

The agency managed to deliver significant growth as it explored innovative ways to engage consumers via partnerships with leading-edge tech companies. In turn, many of its briefs moved beyond the traditional and strong organic growth, courtesy of existing major clients, including Unilever, Kimberly-Clark and Coca-Cola, as well as newcomers, such as Chinese telecoms giant Huawei.

The icing on the cake was a brace of bronze Cannes Lions for a clever poster campaign for the Colombian government, alerting fishermen to the dangers of the Lionfish. The twist in the tale was that the posters could be converted into bags for the fishermen to carry their catch.

And as for our score: 7 out of 9.

Michelle Whelan, our CEO, said, “We could not be more proud – the report reflects dynamic innovation across the agency, our trusted client partnerships, and above all, our talented and magical teams. Thank you to everyone who worked so hard to make this possible.”

Read more here.

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