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Lifebuoy
Design | Product Design | Innovation
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The Gift Bottle

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Touching Masterpieces

Problem
Every day, shoppers around the world come into contact with harmful germs such as E.coli, Salmonella and fecal bacteria.

Studies show that shopping trolley handles are home to over 1 million germs.

Solution
A world first innovation that applies a thin layer of Lifebuoy sanitiser liquid to your trolley handle - killing 99.9% of germs with one simple swipe.

Handle on Hygiene protected shoppers throughout their entire journey - as they touched food, swiped and then retouched the handle, their hands and handle were completely re-sanitised.

Result
Implemented in Carrefour, the largest supermarket in the Middle East, we were able to demonstrate Lifebuoy's hygiene benefits to over 10,000 shoppers per day, resulting in an increase of Lifebuoy sales by 53%.

IN ACTION

Germ warfare

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