The world's largest volunteer-run hospital ship

Mercy Ships operate the world’s largest volunteer-run hospital ship, crossing oceans to provide free life-changing surgical care to the world’s most impoverished.

But while their compassion is limitless, their resources are not. So we set out to raise awareness in a new and exciting way.

We set up a fundraising gallery event with 25 stunning portraits of actual patients helped by Mercy Ships. The positive, empowering images were scannable, so people could use their phones to quickly and easily donate in real time.

With 1,900% increase in traffic and 32% uplift in donations, we helped ensure Mercy Ships would stay afloat for years to come.

It’s about creating meaningful, valued engagements with people in the precise moment that matters to them and in turn connecting them to the product, service or brand that meets their need"

Steve Harding, Global CEO, New York

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