Carmilla was a true labour of love; forged by a partnership with our team and our clients. Both were willing to take risks on lesbian vampires...and it paid off in spades!

U by Kotex wanted to stand out and find a forum in which to talk to the millennial girl about her period – extremely tricky to do in a way that would both be welcomed and build brand affinity.

Our solution was to build on the current buzz and target interest in all things vampire by creating Carmilla – a 36-episode, four-minute, scripted transmedia series.

Only once a substantial fan-base was established, U by Kotex was revealed as the Executive Producer. It was a huge success – so much so that a second season of Carmilla is on the way.

Writing a brief is not a task to be checked off like a shopping list or completed like a paint-by-numbers illustration. It is an opportunity to unleash creativity and should be treated with the utmost respect and care. #cakeordeath"

Gareth Ellen, China COO & Regional Planning Director, Shanghai

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