Intersport wanted to promote it's new running collection, with almost no production or media budget.
Intersport motivated runners to use any running app and run in the shape of their brand logo. Users who shared their routes on their social profiles got a discount on running gear. The further they ran - the bigger the discount they got in the shop.
Over 250,000 views for the "Intersport routes" on social media and across different running apps. Sales in the Intersport running department went higher in 22% and 16% in the entire shop.