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National Gallery
Innovation | Digital | Virtual Reality
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Fried Chicken Bath Bombs

The Opportunity
Get big corporations and tech brands to see the potential of VR haptic technology and to invest into NeuroDigital's further development of Avatar Haptic Gloves, benefiting the blind, and the world.

The Behaviour Challenge
For VR haptics to be used as a technology that can improve people's lives on an everyday basis.

The Game Plan
Going to the extreme. Instead of focusing on military R&D or gaming, develop the unique experience for people who see the world by touch: the blind.

The Pivotal Experience Platform
Touching Masterpieces: The world's first VR experience for the blind. Not with a headset, but with a pair of gloves.

The Pivotal Experience
We developed an immersive VR experience, using NeuroDigital's technology, that allowed the blind to see the world's most iconic masterpieces for the first time in history - with the help of VR gloves and VR haptic maps created specifically for this project and the National Gallery in Prague.

What Happened

  • 215 million impressions
  • 172 countries reached

"Touch all you want. Think of it as the anatomy lesson you never had" - AdWeek

"Forget massive headset. Touch artwork in virtual reality thanks to special gloves" - TnW

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Behind the scenes

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Awards

Multi-award winner

We're proud to have won several awards from around the world for our work.