Re-win parents’ hearts as they started to lose their connection with Kinder while growing older, in order to boost sales of the full Kinder portfolio.
The behavior challenge
For Kinder as the guardian of happy family moments to bring parents and kids together in a unique once-in-a-lifetime experience.
The game plan
Breaking up with the usual tiny surprise in the chocolate egg cliché.
The Pivotal Experience Platform.
The biggest surprise to the whole family and not only for the tiny ones. Kinder realizing childhood dreams in activities where the whole family can participate.
The Pivotal Experience
By purchasing Kinder products the whole family can be part of their kid’s birthday fantasy in real life: let it be a huge party, flying in an aeroplane, a sleepover pyjama party in a castle, or a car race.
Promotion was on air for 17 weeks throughout the year
18 705 applications received
5 144 prizes distributed
7500 registrants on website