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Digital | Experiential | Sampling | Promotion | Integrated communication
Previous work

Rauch MyTea 2018 promo

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『ROUGE SIGNATURE』新作発表イベント

The opportunity.

Re-win parents’ hearts as they started to lose their connection with Kinder while growing older, in order to boost sales of the full Kinder portfolio.

The behavior challenge

For Kinder as the guardian of happy family moments to bring parents and kids together in a unique once-in-a-lifetime experience.

The game plan

Breaking up with the usual tiny surprise in the chocolate egg cliché.

The Pivotal Experience Platform.

The biggest surprise to the whole family and not only for the tiny ones. Kinder realizing childhood dreams in activities where the whole family can participate.

The Pivotal Experience

By purchasing Kinder products the whole family can be part of their kid’s birthday fantasy in real life: let it be a huge party, flying in an aeroplane, a sleepover pyjama party in a castle, or a car race.

What happened

Promotion was on air for 17 weeks throughout the year

18 705 applications received

5 144 prizes distributed

7500 registrants on website

Sneak Peak

The Campaign

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