This website uses cookies, some of which are necessary for the website to operate properly and some of which are designed to improve your experience when you visit. You can accept all cookies by clicking OK. If you wish to review the cookies we use please click Review where you can also set your preferences.
OK
Müpa
Design | Innovation | Digital | Experiential
Previous work

GoreTEX global retail and eCommerce...

Next work

Coolhunters

The opportunity.

To get Wagner-fans accross Europe to consider the Budapest Wagner Festival (BWF) as THE ultimate experience among other Wagner festivals.

The behavior challenge

For BWF to provide classical music enthusiasts to experience the music as never before.

The game plan

Add the sense of sight to the sound of music. Bringing Wagner’s innovative spirit into the festival’s every moment – through his Gesamtkunstwerk (Total work of Art) ideology – so that even those can get a glimpse of his genious who don’t have a festival ticket.

The Pivotal Experience Platform.

Introducing innovative ways in which we communicate to the fans, including a new look and feel to the Festival – enabled by technology, in line with Wagner’s visionary spirit.

The Pivotal Experience

Seeing Wagner – a new design language presented by innovative technology that created a multi sensorial experience.

What happened

Tickets for the 2019 festival have sold out a year ahead.

Awards

Won Gold Lollipop Award 2018