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WPP’s Geometry Solidifies North America Leadership Team

WPP commercial marketing agency Geometry appointed a new president and CEO for its operations in North America.

Geometry hired Tyler Murray (pictured) as North America president and promoted Scott McCallum, a nine year agency veteran who formerly held that role, to North America CEO. Murray will focus on managing day-to-day operations in the U.S., while McCallum will pivot to focusing on overall strategy and long-term vision for the agency.

“We’re very excited to bring on Tyler, a force to be reckoned with at a time when Geometry is focused on the future of commerce. Tyler’s diverse background and experience in digital marketing, strategic planning and client leadership directly aligns with the direction the marketplace and Geometry is heading,” McCallum said in a statement.

“As an agency we’re committed to supporting our clients’ brands with omni-channel marketing solutions that affect conversion – and Tyler’s proven track record is a welcome addition to Geometry’s deep bench of marketers.”

Murray joins the agency from TraceyLocke, where he spent over six years, most recently serving as chief strategy officer and global business lead on SC Johnson. Prior to TraceyLocke, he spent over three years at Saatchi & Saatchi X, leading its digital practice.