The world's largest volunteer-run hospital ship

Mercy Ships operate the world’s largest volunteer-run hospital ship, crossing oceans to provide free life-changing surgical care to the world’s most impoverished.

But while their compassion is limitless, their resources are not. So we set out to raise awareness in a new and exciting way.

We set up a fundraising gallery event with 25 stunning portraits of actual patients helped by Mercy Ships. The positive, empowering images were scannable, so people could use their phones to quickly and easily donate in real time.

With 1,900% increase in traffic and 32% uplift in donations, we helped ensure Mercy Ships would stay afloat for years to come.

By addressing our shoppers' needs in a manner that talks to their mindset, we can turn an unwelcome intrusion into a moment of serendipity."

Nicki Minchin, Head of Strategy, Cape Town, @MinchinNicki

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