Spreading awareness of a taboo problem

In South Africa, it’s estimated a rape is committed every 17 seconds. In many cases, ‘date rape’ drugs are used to render the victim helpless.

In conjunction with South African Breweries, we developed The Spike Detector – an innovative solution that turned traditional bar coasters into drink spike detection tests.

By placing a drop of their drink on their coaster, people could quickly and easily check their drinks for drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it.

Not only did this act as a deterrent, but it helped spread awareness of a taboo problem.

Unlike traditional communication agencies, we get the chance to be so much closer to our consumers. Creativity developed by us is to be touched, felt, and interacted with by people. We have the opportunity to create for the most free-spirited channels."

Letícia Arslanian, General Manager, Rio de Janeiro

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