One day you stop and think that technology can’t change what you are, it’s there for your service, not for you to become a slave.

According to experts, the frequent use of mobile devices is affecting our posture, leading to severe neck and spine lesions. 

We joined forces with Samsung to do something about it. We created Look App, a simple and useful way to improve people’s posture.

By detecting the device’s inclination, the app can tell if you’re slouching and disables your screen. It only returns to normal when you hold your phone (and yourself) straight.

We helped millions of Samsung's customers sit up and take notice – changing their behavior and improving their health as a result.

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Brands that have access to real-time information make better decisions for their business and have more flexibility to make changes according to the market."

Carina Blaas, Account Director & Head of Digital, Rio de Janeiro

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