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Tele2
Product Design | Innovation
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The Gift Bottle

Challenge
St. Petersburg, Russia, is filled with buildings that feature narrow well-like courtyards with no 4G-connection. And with 200 rainy days per year, its citizens constantly have to find shelter in the courtyards, where it is impossible to connect to the Internet.

Idea
Tele2 invented a rain-powered 4G-router that turns rain into free Internet and installed these gadgets 'across' the city. Now residents can benefit from quality Wi-Fi and access content provided by WWF, Psychologies and National Geographic.

Results
139m Media Impressions | +100% Tele2 Innovative Image

How it works
IN ACTION

Make it rain

Rain Wifi Geometry
Rain Wifi Geometry A
Rain Wifi Geometry B
Rain Wifi People
Rain Wifi Geometry
Rain Wifi Geometry A
Rain Wifi Geometry B
Rain Wifi People
Rain Wifi Geometry
Rain Wifi Geometry A
Rain Wifi Geometry B
Rain Wifi People
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