In today’s world it's becoming increasingly difficult to keep important things in mind. That's why the agency came up with an idea of creating a tool that would help to minimize errors on the part of patients caused mainly by erratic and irresponsible pills intake.

For certain patients, taking the right medication at the right time is a real challenge. And a failure to do this can hinder the treatment process and result in slower recovery – or worse.

To help solve this problem, we created The Get Well Kit – a pillbox that fits onto your smartphone and an app to help organise medication intake. This simple yet ingenious idea not only helps doctors help their patients, it helps make the Sanofi brand synonymous with forward-thinking healthcare.

This ingenious idea showed the importance of thinking outside of the pillbox.

The systematic mapping of the entire journey through the PDJ is central to our way of working... more than just the framework for gathering and organising insights, it helps us to conceive and execute the strategies that place our Pivotal Ideas at precisely the right moment on the journey."

Jonathan Dodd, CSO, London

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