Everything started with one relentless thought: why don't we actually do something to help instead of talking about the problem.

Even today, LGBT communities face severe recrimination in many countries across the globe. So we decided to give them a voice.

Using the power of the internet, we offered them the chance to express themselves freely at Prague’s Pride event – without leaving their homes. We safely connected the oppressed with people representing them at the event – their LGBT Avatars.

Over 1,000 LGBT Avatars marched in the name of their less fortunate brothers and sisters, sharing the experience in real time, shouting their cries for tolerance, or displaying them on handmade banners and large screens.

We delivered a 21st Century weapon against Dark Age attitudes.

We are the craftsman of experience. We define ROI as Return on Involvement. Where some build only communication, we forge a connection between brands and people in an immersive, participatory way that inspires people to buy well."

Debbie Kaplan, EVP Experiential Marketing , New York, @dkaplynn

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