Everything started with one relentless thought: why don't we actually do something to help instead of talking about the problem.

Even today, LGBT communities face severe recrimination in many countries across the globe. So we decided to give them a voice.

Using the power of the internet, we offered them the chance to express themselves freely at Prague’s Pride event – without leaving their homes. We safely connected the oppressed with people representing them at the event – their LGBT Avatars.

Over 1,000 LGBT Avatars marched in the name of their less fortunate brothers and sisters, sharing the experience in real time, shouting their cries for tolerance, or displaying them on handmade banners and large screens.

We delivered a 21st Century weapon against Dark Age attitudes.

When in doubt, ask yourself: is it what I would do if I owned this brand/company? Client empathy will almost always steer you in the right direction."

Carl Hartman, CEO North America, New York, @carlhartman

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