It’s not safe to discuss the campaign. The NSA is listening.

People prefer to ignore their lack of privacy, which is easy enough to do most of the time. But what if we robbed them of their privacy in the one place where everyone treasures it most?

We used this insight to promote CITIZENFOUR, the Oscar-winning documentary about Edward Snowden and the US government’s global surveillance schemes.

We placed custom-made, transparent doors in a popular Budapest mall’s restroom to show shoppers that, in today’s world, privacy is an illusion.

The doors went viral hours after being installed and ticket sales easily surpassed their target, meaning people were at least sitting comfortably in the cinema rooms…

Pivotal Ideas through triggers, change behaviour in our audience. The surprising thing was the extent that triggers inspired a behaviour change in our creative."

Peter Wujkowski, Art Director, Auckland, @invertedchalice

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