“It was exhilarating to see teamwork, technology and artistry coming together to create a visible mouthpiece for indoor air quality.”
Outdoor air quality is a hot topic in Asia, but few people are aware of the indoor air quality issue – which can be up to 30 times more harmful.
The solution is simple: air purifiers. Philips wanted to raise awareness and own the conversation about this invisible threat – and make it impossible to ignore.
We created The Breathing Wall, an immersive 'living' tech-art installation. 192 bags inhaled and exhaled in real-time to the surrounding air quality indoors, supported by messages that displayed shocking educational health facts.
The Wall travelled to exhibition halls and malls, and breathed fresh life into a much needed conversation.