It was exhilarating to see teamwork, technology and artistry coming together to create a visible mouthpiece for indoor air quality.

Outdoor air quality is a hot topic in Asia, but few people are aware of the indoor air quality issue – which can be up to 30 times more harmful.

The solution is simple: air purifiers. Philips wanted to raise awareness and own the conversation about this invisible threat – and make it impossible to ignore. 

We created The Breathing Wall, an immersive 'living' tech-art installation. 192 bags inhaled and exhaled in real-time to the surrounding air quality indoors, supported by messages that displayed shocking educational health facts.

The Wall travelled to exhibition halls and malls, and breathed fresh life into a much needed conversation.

By addressing our shoppers' needs in a manner that talks to their mindset, we can turn an unwelcome intrusion into a moment of serendipity."

Nicki Minchin, Head of Strategy, Cape Town, @MinchinNicki

Load more