We start by sharply defining the business problem and understanding the surrounding context. What do we want to achieve / whose behavior do we want to change?
We gather and organise the behavioral insights from the Purchase Decision Journey
We develop and brief a strategic point of view that ensures we go to market in a way that is unexpected and innovative in the category. The Pivotal Brief tells our story, revealing a human truth and the pivotal moment, laying the foundation for the creative work
We design and orchestrate the set of activities that will live across the PDJ. Identifying the supporting activities that radiate out from the pivotal moment, ensuring all of our activities work together, efficiently and effectively
The Precision Dashboard measures performance against clearly identified metrics and KPI’s