“Latin America brings home Gold, Silver and Bronze at award shows”
Our offices in Latin America collected a handful of awards at the recent regional Effies and El Ojo de Iberomérica festivals. Geometry Global Bogota secured Effie Gold for its work on Heineken’s “Move the Lunch” campaign in Shopper Marketing, and Buenos Aires took home Silver at the Effie Argentina 2016 awards for Volkswagen Amarok’s “Ideas de fuerza” in the Vehicles category.
Bogota was also a winner at El Ojo de Iberomérica having been awarded a Silver in Design for Samsung’s Nómada, a campaign that incorporates the disappearing legacy of nomadic tribes into a new corporate image. Three Bronze medals in Mobile were also awarded for work on Beiersdorf-DUO Condoms’ Sex Guardian. The campaign takes a new look at sex with the creation of a mobile application that alerts couples in advance of surprise visitors.
The Effie Awards honor the most effective marketing communications ideas, while El Ojo de Iberomérica is the first international festival with a Latin approach on creativity, communications and entertainment.