Kuala Lumpur dominates 2015 PMAA Dragons of Asia awards

As the most awarded activation network within the region, the agency made a clean sweep of seven Navy Dragons for the best campaign in the country, superseding the two won last year. Those countries include Hong Kong, Japan, Malaysia, New Zealand, Philippines, Sri Lanka and Taiwan.

As the most awarded activation network within the region, the agency made a clean sweep of seven Navy Dragons for the best campaign in the country, superseding the two won last year. Those countries include Hong Kong, Japan, Malaysia, New Zealand, Philippines, Sri Lanka and Taiwan.

Among the top awards, Geometry Global Hong Kong stood out, winning a Navy Dragon for their Abbott campaign, as well as Gold for Chivas, while Malaysia took home a Navy Dragon for Coca-Cola and Gold for their work with Lost Animal Souls Shelter Society. Other brands include Kanagawa Prefecture, SONY, Philips and Unilever.

Dominating all other Dragons of Malaysia, Geometry Global Malaysia came out on top as the Best Agency in Malaysia, while Geometry Global New Zealand also took the spotlight as they took home three Dragons for their World Wildlife Fund New Zealand and Sealord campaigns – a proud win for the team in their first year of entry. Other offices – Philippines, Taiwan and Sri Lanka – did exceptionally well in their first year of entry.

Commenting on the wins, John Goodman, CEO Asia Pacific, said, “We’ve been consistently dominating this show for the past few years, and we’re only getting stronger. These outstanding award wins highlight the strength of ideas and high-quality work that are the hallmark of Geometry Global. It is a testament to the vision and creativity of our people and brand, and we endeavor to deliver the most innovative, creative and effective work.”

Daniel Comar, Regional Executive Creative Director, added, “Our approach to activation ideas is very unique – we’ve been implementing a consistent working mode across the region. The widespread success for all campaigns across geographies highlights the fundamental differences in our creative process.”

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