Geometry Global UK names Tom Moore as head of shopper marketing

Geometry Global UK has announced the appointment of Tom Moore to the newly created position of Head of Shopper Marketing. Tom joins from RPM where he was formerly Business Director, leading shopper marketing for M&S, Diageo and Britvic, among others, across the UK, Europe and worldwide.

The UK shop has landed a raft of wins from new and existing clients including Unilever, Danone and GSK across the UK, EMEA and worldwide as the agency grows with a breadth of talent drawn from shopper and journey insights, retail, digital, experiential, packaging and environmental design.

Sarah Todd, CEO, Geometry Global UK, explained, “Our clients are recognizing the need to win locally as well as globally and regionally. Tom brings a very rare skill-set: blending the ability to deliver behavior changing campaigns that drive conversion in the UK while helping brands upscale shopper marketing regionally and globally – very much our sweet spot."

Sarah said that Tom’s terrific track record in activating business growth with innovation and flair across the purchase journey promised to be a valuable addition to the UK’s diverse team of talent in the changing retail landscape. “We’re delighted to welcome Tom to Geometry”.

Tom brings 14 years’ agency experience in adding value to commercial performance through multi discipline campaigns, with particular focus on shopper and experiential. He has worked across FMCG and drinks, retail, technology and sports.  Prior to RPM, Tom’s career launched at iris, with Sony Ericsson, Speedo, Southern Comfort and Polar.

Comments Tom Moore, “Geometry’s scale, its unique approach and ambition to inspire people to buy well, its people and fantastic clients, were all deciding factors for me.

He continued, “Shopper marketing, e-commerce and retail has moved to the top table and I’m hugely excited to be working with a creative, forward-thinking team”.

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