Geometry Global Canada wins big at PROMO! Awards

U by Kotex’s “Carmilla” web series takes top prize along with two Golds at the night’s ceremony.

In addition to Best in Show, the agency also took home Gold for Best Use of Social Media and Most Innovative Idea for the branded content program “Carmilla”, led by Kimberly Clark’s U by Kotex brand. The 36-episode, four-minute, scripted transmedia series put a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu.

The PROMO! Awards, hosted by the Canadian Agencies Practicing Marketing Activation, celebrate the best Canadian Brand Activation programs.

See the full list of PROMO! winners.

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