Geometry Global UK awarded ‘penny for London’ brief

Agency appointed to raise awareness of and drive registrations to ‘Penny for London’, a revolutionary new scheme that enables people to make charitable donations through contactless payment.

The new creative communications campaign, in partnership with Transport for London and Clear Channel, will include out-of-home, digital and radio. It will run across the UK’s capital city this September in the lead up to City Giving Day on September 30th.

‘Penny for London’ is quick and simple. People register contactless cards and make micro-donations of between 1p and 10p with a daily limit of 99p, every day they travel by Transport for London tube or bus and every time they visit retail partners (currently major London coffee house Caffe Nero and London restaurant group Leon Restaurants).

Administered by the Mayor’s Fund for London, all money raised is given to not-for-profit organizations to help improve the prospects of children and young people across the UK’s capital.

Find out more about the campaign here.

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