“When people cannot sleep, they turn to their smart devices”
Dunlopillo produces a lot of technical videos that receive little attention online – because they are just so boring.
We learned that when people cannot sleep, they turn to their smart devices, so we repurposed our technical videos as sleeping aids – by providing a whole stream of them, late at night, on Facebook.
In the morning, we re-targeted our sleep-strugglers with a follow-up post, inviting them to our stores for a better solution for sleep.
Without spending a dime on production costs, we were able to reach an impressive 65% of sleepless people with our video and boost store visits by 7%.