The world's largest volunteer-run hospital ship

Mercy Ships operate the world’s largest volunteer-run hospital ship, crossing oceans to provide free life-changing surgical care to the world’s most impoverished.

But while their compassion is limitless, their resources are not. So we set out to raise awareness in a new and exciting way.

We set up a fundraising gallery event with 25 stunning portraits of actual patients helped by Mercy Ships. The positive, empowering images were scannable, so people could use their phones to quickly and easily donate in real time.

With 1,900% increase in traffic and 32% uplift in donations, we helped ensure Mercy Ships would stay afloat for years to come.

A unique combination of people and tools lets us get under the skin of brands, identifying insights to deliver effective creative ideas...but arguably it's the raw ambition and grit that makes the difference."

Steve Lunn, Creative Director, London

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