One day you stop and think that technology can’t change what you are, it’s there for your service, not for you to become a slave.

According to experts, the frequent use of mobile devices is affecting our posture, leading to severe neck and spine lesions. 

We joined forces with Samsung to do something about it. We created Look App, a simple and useful way to improve people’s posture.

By detecting the device’s inclination, the app can tell if you’re slouching and disables your screen. It only returns to normal when you hold your phone (and yourself) straight.

We helped millions of Samsung's customers sit up and take notice – changing their behavior and improving their health as a result.

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Many agencies now, like to claim that they do things differently. We’re far more focused on inspiring our target audience to do things differently."

Peter Wujkowski, Art Director, Auckland, @invertedchalice

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