Nice to see how a hint of poetry "à la française" in a video can travel the world... I’m delighted to have participated in its creation!

By way of New Year’s wishes, Geometry Paris wanted to thank all those who supported them during the events at the end of 2015.

They decided to share a little music by making it ring out from the heart of Paris. Geometry ‘tuned’ certain railings of the city to create a fittingly festive melody. Jingle Bells segues into the Marseillaise, the French national anthem, to convey both gratitude and pride.

A refreshing and poetic act, communicating the message that, despite the context, Geometry Paris are still full of ideas and resources at the beginning of 2016.

Activation is the art of addition. Brands must add something positive to consumers' lives, even when they aren't buying. Don't take away their time—give them an experience they'll thank you for."

Jacob Bofferding, Senior Copywriter, Chicago

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