Geometry Global wins at 2017 PMAA Dragons of Asia

For the second consecutive year, Geometry Global has been named Network of the Year at the PMAA Dragons of Asia. In addition to collecting 8 Gold, 6 Silver and 3 Bronze, the agency also won Best Campaigns by Country for Hong Kong, Indonesia, Japan, Korea, Malaysia and New Zealand. 

“I am thrilled to see not just one or two offices succeed but many different markets, cultures and type of work. It shows the depth and breadth of our network in Asia,” said Daniel Comar, Executive Creative Director, Asia Pacific.

Of the Gold winning campaigns, Geometry Global New Zealand’s Steinlager Tokyo Dry campaign generated particularly positive responses from the panel as being an example of how marketing communications execution can work across tradition and technology. On the other hand, Geometry Global Malaysia’s Mamee Monster Biskidz won double Category Gold in the Dragons of Malaysia for Best Integrated Marketing Campaign and Best Product Launch or Re-launch Campaign and a Blue Dragon for Best Campaign in the Dragons of Asia. Among all Malaysian agencies participated in the event, Geometry Global Malaysia scored the highest marketing communications industry ranking. 

Details of the awards that Geometry Global won:

 

Red Dragon for Network of the Year

Blue Dragons for Best Campaigns, by Country:

  • Geometry Global Hong Kong; Flora for Fauna
  • Geometry Global Indonesia; The ABC Chili Challenge
  • Geometry Global Japan; Jaguar MusicDrome
  • Geometry Global Korea; The World’s Largest #Homeparty
  • Geometry Global Malaysia; Mamee Monster Biskidz
  • Geometry Global New Zealand; Steinlager Tokyo Dry

Dragons for the Best Campaigns by Category:

  • Gold
    • Geometry Global Malaysia; Best Integrated Marketing Campaign (Mamee Monster Biskidz)
    • Geometry Global New Zealand; Best Mobile Marketing Campaign (Steinlager Tokyo Dry)
    • Geometry Global Malaysia; Best Product Launch or Re-launch Campaign (Play.Dove Repeat)
    • Geometry Global Australia with Ogilvy Sydney; Best Small Budget Campaign (Aqium – Stop the germ swap)
  • Silver
    • Geometry Global New Zealand; Best Digital Campaign (Steinlager Tokyo Dry)
    • Geometry Global Hong Kong; Best Innovative Idea or Concept (Flora for Fauna)
    • Geometry Global Hong Kong; Best Brand Building and/or Awareness Campaign (Stay True To Your Blend)
  • Bronze
    • Geometry Global Japan; Best Event or Experiential Marketing Campaign (Jaguar MusicDrome)
    • Geometry Global Hong Kong; Best Event or Experiential Marketing Campaign (Time To Wash)
    • Geometry Global New Zealand; Best Product Launch or Re-launch Campaign (Steinlager Tokyo Dry)

Malaysia Dragons for the Best Campaigns by Category

  • Gold
    • Best Integrated Marketing Campaign (Mamee Monster Biskidz)
    • Best Product Launch or Re-launch Campaign (Mamee Monster Biskidz)
    • Best Brand Trial or Sales Generation Campaign (CIMB Enrich Platinum MasterCard Campaign)
    • Best Cause, Charity Marketing or Public Sector (Panadol Allied Against Dengue)
  • Silver
    • Best Digital Campaign (CIMB Enrich Platinum MasterCard Campaign)
    • Best Product Launch or Re-launch Campaign (Play.Dove Repeat)
    • Best Brand Trial or Sales Generation Campaign (Play.Dove Repeat)
Load more