“Geometry Global UK hired Elspeth Lynn as ECD”
We are delighted to welcome Elspeth Lynn to the agency.
Working in partnership with our CEO Michelle Whelan, Elspeth brings to us over 25 years of experience of award-winning, non-traditional marketing communications. She was formerly Group Creative Director at FCB Inferno London and before that Executive Creative Director, M&C Saatchi.
Elspeth doesn’t believe that ads are always the answer - whether it’s an experience, an algorithm or innovation she wants to develop work that moves brands forward in an effective, more non-traditional way. She’s also a big believer in creating behaviour change, which is what our work is always based on.
Michelle Whelan has said: “Elspeth is a modern creative and innovative thinker, fiercely committed to shaping human behaviour. She is ambitious for her clients, she’s a terrific team builder and inspires people to stretch their abilities to the max."
She added that Elspeth’s arrival comes at a strategically important time as the agency continues to develop innovative solutions that combine data, creativity and core technologies together with powerful human insights to help clients enrich marketing effectiveness.
Elspeth will be leading the charge to uplift creativity to shape behaviour change through all our capabilities: retail and shopper, omnichannel & ecommerce, events and experiential, brand & design, B2B & trade.
Asked about her new role, Elspeth commented: “As most of us know, this industry is anything but ‘boring’. And I’m highly interested in creating more non-traditional, innovative ideas for clients. Innovation isn’t a ‘nice to do’, but essential to the ideas we create. Geometry has fantastic brands and people, so I look forward to working with everyone to make an impact, by elevating what we do, and widening our scope.”
Elspeth’s most recent UEFA pan-European campaign, #WePlayStrong, challenging perceptions and encouraging young girls to play football, launched June 2017 and has had over 35 million views [and counting] and was built “from the girl up” not “the brand down” - a modern, socially led campaign.
Her work includes the highly successful House of Peroni from its inception, now in its sixth year, and, the Mini World Record which won Creative Showcase Grand Prix. The Canadian agency she co-founded, Zig, won Gold at Cannes for holographically haunting a house for Scream TV.
Elspeth’s creativity extends to interior design and her work has been featured in Architectural Digest. She is also developing a series of children’s books.
She has served as a judge at Cannes twice, D&AD twice, The One Show, Communication Arts, The Clios, The Andys, The New York Art Directors Club, Creative Circle and chaired the Marketing Awards in Canada.