The Lion Fish case is where innovation met creativity challenging the agency, the client and the society as whole.

Years ago, lionfish were accidentally released into the waters of the Carribean. Since then, they’ve reproduced rapidly, decimating native species and damaging coral reefs.

Thankfully, we discovered that it also happens to be rather tasty.

The plan was as simple as it was ambitious: create a supply and demand chain.

We started by taking the lionfish to the top restaurants in Colombia so it could be perceived as a delicious and desirable dish and later we took it to the Colombian supermarkets to maximize sales.

In 2014 in Colombia alone, over 4.5 tonnes of lionfish were consumed, boosting the economy and saving thousands of other species in the process.

Unlike traditional communication agencies, we get the chance to be so much closer to our consumers. Creativity developed by us is to be touched, felt, and interacted with by people. We have the opportunity to create for the most free-spirited channels."

Letícia Arslanian, General Manager, Rio de Janeiro

Load more