Give 0.10€ back for every word of Greek origin you use on Facebook and Twitter

Due to the economic crisis, Greece shut thousands of schools since 2011.

Because many of the words we use daily were borrowed from Greece, we owe them a colossal cultural debt. And this would be the perfect time to pay them back.

So we created WordDebt – a programme that gives you the chance to give 0.10€ back for every word of Greek origin you use on Facebook and Twitter. It automatically scans your profile and calculates your language debt, then connects you to PayPal so you can make your donation with ease.

A small price to pay to put a generation back in school.

By addressing our shoppers' needs in a manner that talks to their mindset, we can turn an unwelcome intrusion into a moment of serendipity."

Nicki Minchin, Head of Strategy, Cape Town, @MinchinNicki

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