One day you stop and think that technology can’t change what you are, it’s there for your service, not for you to become a slave.

According to experts, the frequent use of mobile devices is affecting our posture, leading to severe neck and spine lesions. 

We joined forces with Samsung to do something about it. We created Look App, a simple and useful way to improve people’s posture.

By detecting the device’s inclination, the app can tell if you’re slouching and disables your screen. It only returns to normal when you hold your phone (and yourself) straight.

We helped millions of Samsung's customers sit up and take notice – changing their behavior and improving their health as a result.

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By addressing our shoppers' needs in a manner that talks to their mindset, we can turn an unwelcome intrusion into a moment of serendipity."

Nicki Minchin, Head of Strategy, Cape Town, @MinchinNicki

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