Everything started with one relentless thought: why don't we actually do something to help instead of talking about the problem.

Even today, LGBT communities face severe recrimination in many countries across the globe. So we decided to give them a voice.

Using the power of the internet, we offered them the chance to express themselves freely at Prague’s Pride event – without leaving their homes. We safely connected the oppressed with people representing them at the event – their LGBT Avatars.

Over 1,000 LGBT Avatars marched in the name of their less fortunate brothers and sisters, sharing the experience in real time, shouting their cries for tolerance, or displaying them on handmade banners and large screens.

We delivered a 21st Century weapon against Dark Age attitudes.

Pivotal Ideas comes from playing and looking at things with a fresh, unexpected point of view - giving you a more exciting and engaging creative leverage to boost your brand above the clutter."

Alia Kardin, Creative Director, Jakarta

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