When people cannot sleep, they turn to their smart devices

Dunlopillo produces a lot of technical videos that receive little attention online – because they are just so boring.

We learned that when people cannot sleep, they turn to their smart devices, so we repurposed our technical videos as sleeping aids – by providing a whole stream of them, late at night, on Facebook.

In the morning, we re-targeted our sleep-strugglers with a follow-up post, inviting them to our stores for a better solution for sleep.

Without spending a dime on production costs, we were able to reach an impressive 65% of sleepless people with our video and boost store visits by 7%.

Unlike traditional communication agencies, we get the chance to be so much closer to our consumers. Creativity developed by us is to be touched, felt, and interacted with by people. We have the opportunity to create for the most free-spirited channels."

Letícia Arslanian, General Manager, Rio de Janeiro

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